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Topsy Sold It’s Soul – Apple Buys Social Analytics Firm

Another promising tech start-up snatched by a tech giant. Apple just bought the social search analytics company Topsy for a fee reported to be over R2 billion. Topsy will not be the last promising start-up to be snatched by the big tech companies, because it seems to be in fashion to buy all this small tech companies. The only worrying factor about the sale of Topsy and all the other small tech companies that get sold is that they lose their identity and purpose whenever they are sold to this tech giants and the biggest losers in all of this become the consumers.

Was it necessary for Apple to buy Topsy? Looking at it from a business point of view, Topsy acquisition is not going to add any value to Apple because Apple already has a deal with Twitter and this allows them to have access to Twitter’s user info and statistics. Meaning Apple has a different agenda in buying Topsy because the fact of the matter is that they are not going to utilise it for its primary purpose which is Twitter analytics. Maybe in buying Topsy, Apple might be looking to boost their iAds service and improve their app indexing capability as reported by the Guardian.

Whatever reasons Apple has for buying Topsy, lets hope they do not make lose its main purpose and end up being another promising tech start-up swallowed by a tech giant.

Leave your comments below and tell us what you think about this trend of tech giants buying and destroying the promising tech start-up companies.

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Mashilo J Mothemane
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Mashilo J Mothemane

Mashilo is a digital marketing strategist with primary focus on SEO and search. keeping up with the industry trends and coming up with tangible SEO strategies is his daily bread.
Mashilo J Mothemane
Connect On

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