The IAB SA together with Effective Measure released their mobile websites statistics for the month of July and there is no surprise that News24 mobile is the biggest mobile website in South Africa in terms of unique visitors and page-views. The sports mobile websites Supersport mobi and Kick off mobi occupied position two and three respectively, owing to the fact that South Africa is a big sporting country. Daily Sun mobi was the biggest jumper and it is tipped to continue to grow as it is a very popular news portal for the majority of South Africans.
Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic statistics for South Africa’s top websites.
The top 20 South African mobile websites served 112 million pages in July 2014, illustrating the popularity of using mobile devices to access the Internet. This is also attributed to the growth of smartphones in South Africa.
The table below shows the top 20 mobile websites in South Africa in terms of unique visitors and page-views:
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