Home » News » Top 15 SEO Trends and Insights of February 2014

Top 15 SEO Trends and Insights of February 2014

Every month there are several updates and new ways of doing things in the SEO and online marketing industry. Below are some of the  SEO trends and news for February 2014. There were a lot of updates in the month of February, but this are just some of the few that I deemed to be important and worthy to share.

1. Yahoo Pushing Their Search Efforts

Rumors doing the round are that Yahoo is planning a big strategy to come back hard in the search market. Marissa Mayer is understood to be unhappy about Yahoo’s deal with Bing being their organic search and advertising partner and she wants to do everything in-house and cut out the middle man.

2. Increase Site Efficiency by Retrieving Just Your Preferred Number of Results

Another update to Google’s search API to allow users to be in control of the number of results they want to display in the search results. By requesting only the results you are going to show to users, you can make your site more efficient.

3. Updated Local Search Control Used in Brand New GoogleBar

Ads are now included in the local search control. As Google put it, the main aim of adding this feature is to help users get targeted and relevant ads when they search in locations.

4. Improving Remarketing with Google Analytics: A UI Refresh and List Importing

Another update to Google Analytics interface to help marketers make sense of their statistics. With this latest overhaul, you can easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences in a more sophisticated manner.

5. Google Driving Users to YouTube on Music Video Searches

Do you normally search for music videos on Google? Google is now using the space above its organic search results to give more prominence to the top playable music video result. So far the videos have all been from YouTube.

6. Google Vows to Reduce Fake YouTube Views

Never though that YouTube views can be fake? Think again because Google is now in a mean mood to try to stop what it calls “fraudulent” views on YouTube videos.

7. Google Starts Penalizing Sites for Rich Snippet Spam

If you use rich snippets on your websites, you should be aware that Google is now penalising websites for spamming structured data markup. The new penalty seems to affect websites that are misusing rich snippets, such as including authorship on homepages and reviews on pages where there are no reviews.

8. Google Sending Warnings to Business Owners: 3 Weeks to Save Their Google Places Listing

Recently some business owners have reported that they got emails from Google informing them that they have 3 weeks to save their Google Places Listing. Google has confirmed that this is a legitimate email because they are making some changes to Google Places for Business and Google Maps.

9. How Your Salary Compares to Online Marketers Across the World

Moz released the 2014 Industry Survey results. They collected data from over 3,700 marketers spanning more than 80 countries around the globe.

10. Google Refreshes Page Layout Algorithm

If you noticed a change in your organic search traffic or rankings, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.

11. Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Watchfinder reported a return on investment of 1300% by using the remarketing capability provided by Google Analytics.

12. Google Makes Change to Webmaster Guidelines: Don’t Block Ads with Robots.txt

An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination URL with the robots.txt file and many other related technical guidelines.

13. Google Offers SEO Recommendations for Pages with Infinite Scroll

To make sure that search engines can crawl individual items linked from an infinite scroll page, make sure that you or your content management system produces a paginated series (component pages) to go along with your infinite scroll.

14. Shopping Campaigns Now Available to All Advertisers Around the World

Last year Google introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. Shopping campaigns are now available to all advertisers around the world.

15. Google Analytics Data Now Accessible From Your Google+ Page Dashboard

Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization’s Google+ page. “This card shows Google Analytics data for the website associated with your Google+ page. To change the card view, please configure the default view under your Google Analytics property.”

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Mashilo J Mothemane
Connect On

Mashilo J Mothemane

Mashilo is a digital marketing strategist with primary focus on SEO and search. keeping up with the industry trends and coming up with tangible SEO strategies is his daily bread.
Mashilo J Mothemane
Connect On

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>