Every month there are several updates and new ways of doing things in the SEO and online marketing industry. Below are some of the SEO trends and news for February 2014. There were a lot of updates in the month of February, but this are just some of the few that I deemed to be important and worthy to share.
Rumors doing the round are that Yahoo is planning a big strategy to come back hard in the search market. Marissa Mayer is understood to be unhappy about Yahoo’s deal with Bing being their organic search and advertising partner and she wants to do everything in-house and cut out the middle man.
Another update to Google’s search API to allow users to be in control of the number of results they want to display in the search results. By requesting only the results you are going to show to users, you can make your site more efficient.
Ads are now included in the local search control. As Google put it, the main aim of adding this feature is to help users get targeted and relevant ads when they search in locations.
Another update to Google Analytics interface to help marketers make sense of their statistics. With this latest overhaul, you can easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences in a more sophisticated manner.
Do you normally search for music videos on Google? Google is now using the space above its organic search results to give more prominence to the top playable music video result. So far the videos have all been from YouTube.
Never though that YouTube views can be fake? Think again because Google is now in a mean mood to try to stop what it calls “fraudulent” views on YouTube videos.
If you use rich snippets on your websites, you should be aware that Google is now penalising websites for spamming structured data markup. The new penalty seems to affect websites that are misusing rich snippets, such as including authorship on homepages and reviews on pages where there are no reviews.
Recently some business owners have reported that they got emails from Google informing them that they have 3 weeks to save their Google Places Listing. Google has confirmed that this is a legitimate email because they are making some changes to Google Places for Business and Google Maps.
Moz released the 2014 Industry Survey results. They collected data from over 3,700 marketers spanning more than 80 countries around the globe.
If you noticed a change in your organic search traffic or rankings, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
Watchfinder reported a return on investment of 1300% by using the remarketing capability provided by Google Analytics.
An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination URL with the robots.txt file and many other related technical guidelines.
To make sure that search engines can crawl individual items linked from an infinite scroll page, make sure that you or your content management system produces a paginated series (component pages) to go along with your infinite scroll.
Last year Google introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. Shopping campaigns are now available to all advertisers around the world.
Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization’s Google+ page. “This card shows Google Analytics data for the website associated with your Google+ page. To change the card view, please configure the default view under your Google Analytics property.”
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