In what appears to be a way to soften up SEO professionals after the effects of “Not Provided” keywords in Google analytics, Google just announced that they are going to add more details to the search queries in Webmaster tools. Even though they are not saying that the detailed search queries addition in Webmaster tools is replacing the not provided keywords in Google analytics, it is highly likely that Google realised the impact the lack of organic keywords data is having on the search landscape hence this latest update.
Before the Detailed Search Queries:
After the Detailed Search Queries:
Click here to read the full statement that was posted on webmaster central blog.
For most of us online marketers, this is something to smile about because the “Not Provided” or hidden keywords attribute in Google analytics has impacted very negatively on how we measure our SEO efforts. This detailed search queries update is definitely going to help SEO professionals and webmasters analyse how visitors are finding their sites in search.
Share with me your thoughts about this latest development from Google in the comments below.
Latest posts by Mashilo J Mothemane (see all)
- Number of Google organic blue links results drops from 10 to 8.5 - October 7, 2016
- Google: Almost Half of All People Search Only on Smartphones - October 7, 2016
- Google Tests Trending Searches and Instant Answers in Search Bar - October 4, 2016