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Measuring ROI from SEO – The Sad Truth

Every business is online to build brand awareness and ultimately increase leads. But how can you measure leads from your internet marketing efforts? Are there dedicated tools for that purpose beside analytics? Online leads tracking is tricky and too broad in a sense that, most people do their research online and purchase offline. So how can you track those kind of individuals? The sad truth is that you can’t track that, meaning there is a possibility that the internet marketing campaign might be working, but half of the users might be purchasing or enquiring offline.

Read more: http://www.bhala.co.za/measuring-roi-from-seo-the-sad-truth/

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