There is no denying the point that most of the content on the web is duplicate, as Matt Cutts estimates it to be around 30%. But how does duplicate content affect SEO and search engine rankings? Google has a very sophisticated way of looking at duplicate content and as Matt explains, they differentiate between an honest duplicate content and a manipulative duplicate content and the later will be classified as spam tactics and Google can take action against those kind of individuals.
When there are duplicate content online, Google looks at all of them as one and classify them in order very well known to online marketers. Of all the content online there is always the first source and that is what Google strives to look at first before going to the authority and page rank of the page the content is on. In many instances authority sites outrank the source sites as Google’s algorithms looks at the main ranking factors and not the main and first source of the content.
Watch the full video below:
Not every content online is duplicate and Google is very aware of the implications of classifying every content as duplicate, hence they are very careful about how they treat this issue. But that does not give online content creators a green light to start stealing content online because Google has measures in place to deal with those spammy tactics. Duplicating other sites’ content will end up hurting your site’s existence, rather come up with a unique content that will add value to the search quality and improve user experience.
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